For the final season of FX Networks' Mr Inbetween, we wanted to blow everything up, and venture down into the fiery depths of hell that our favorite antihero Ray Shoesmith lives in. We played with the iconic scope motif that sits inside the logo to use as transitional elements in our video edits, and as a way to bring focus on specific areas of the creative.
Creative Direction: Bran Moats
Animation: Jason Fang
Client: FX Networks
Studio: Watson Design Group