This summer, I was tasked to create a 4-5 second animation for Finish Line's new campaign #ShoesSoFresh. The guidelines were pretty simple; create whatever you think is fresh. Being so open with the concept was a bit challenging, but I was able to narrow my thinking to a few things that I thought represented the idea of being fresh.
Concept 1 - Fresh New Worlds
Concept 2 - Fresh Paint
Concept 3 - All Things Fresh
Unused Concept Mocks
Animation Tests
Final Animation
Thank You!
